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Getting Your Online Small Business off the Ground, Part 2

In the first half of this series, we talked about the first few steps in starting a small online business. We talked about some of the challenges involved depending on what steps you may take towards your dream. In this half of our series, we are going to talk about a few more steps you need to take and considerations you need to think about.

Developing Skills In Digital Marketing

To be successful in an online business—or a company with an online presence—you'll need to learn some new skills. Your website isn't discovered by accident. There are billions of pages on the internet, so you'll have to put in some effort to make yours stand out.

For example, learning digital marketing can help your website or site pages appear on the first page of search engine results. If you prefer to outsource your marketing, set aside some money for it. A lot of internet marketing takes a lot of effort to get it right, so this is probably the best option.

As soon as your website is up and running, don't neglect it. Keeping a website up-to-date is essential if you want it to stay current with the newest trends and technologies.

Observe how well your web pages are doing and if they need to be redesigned if sales have decreased. Digital marketing is critical to every online company, whether you're running a blog, producing content for your website so that it ranks well in search results, or running Google advertising to promote your goods.

Obtaining Funds and Resources

You'll need a solid business plan to assist you in getting funding and resources and guide you through the process.

Starting a company requires a significant amount of money, of course. You have a wide range of options for raising money, so the choice is ultimately yours. Prepare yourself for success by asking for help from family and friends, crowdfunding platforms, or angel investors.

Taking Advantage Of Social Media Platforms

You must set up and manage your social media profiles. Even though you may not have a personal profile on the web, you'll want to set up a few for your company. After you've defined your target market, choosing social media platforms will be much simpler.

If you're trying to market goods with aesthetic appeal, Instagram can be a good option. People of all ages use Facebook, but it's most popular among those aged 24 to 35, so if you're trying to reach this group, you should spend more time on Facebook.

Establishing Online Payment Option

Decide how you want to be compensated early on to save yourself a hassle later on. However, as long as your consumers know how to pay you—and you pick an easy method for them—you can simply go with the option that makes your life the most convenient.

Create an e-commerce website, a subscription service, accept PayPal, or just send invoices if you want to do all of the above.

Keeping A Keen Eye on All Fees

Businesses are burdened with a slew of costs and liabilities. There are additional costs to consider if you run an internet company. However, you must factor in hosting and domain ownership costs even if they aren't prohibitively expensive.

You need a website if you want to promote and sell your services and goods, but websites aren't free. If you're going to provide free delivery to your customers, you'll need to factor in shipping costs as well.

VAT is another cost you should include in your service or product price. To avoid paying VAT until you reach the £85,000 threshold annually, you should increase your pricing by 20%. For the sake of your company and consumers alike, you don't want to have to increase the price of your goods months into operation.


As we conclude our series on Getting Your Online Small Business Off the Ground, we hope you have been blessed by the information we have posted. You may need to take into account many things, but if you need any help related to establishing your online business, we are here for you.

If you are searching for a reputable eCommerce accountant, you can always depend on us here at Ecommerce Accountant to deliver. We offer high-quality eCommerce accounting services—including dropshipping, bookkeeping, and other related services for our customers. For additional information, please contact us now!

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