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Accounting Action Points Every E-Commerce Business Needs

Starting an e-commerce business can be an exhilarating experience, but it can also be overwhelming. With so much to do and think about, it's easy to overlook the importance of accounting. However, accounting is a crucial aspect of any business, and e-commerce businesses are no exception.

Read on as we discuss the essential accounting action points for new e-commerce businesses.

Establishing an Accounting System

Nowadays, there are several accounting software options available in the market, such as QuickBooks, Xero, and FreshBooks. These software options offer a range of features and pricing options, so it's essential to choose one that fits your business needs and budget.

Once you have selected an accounting software, you can begin setting up your accounts. This includes creating a chart of accounts, which is a list of all the accounts you will use to track your business's financial transactions. Examples of accounts you may include are revenue, expenses, assets, liabilities, and equity.

Tracking Sales and Expenses

As an e-commerce business, you will likely have multiple sales channels, such as your website, Amazon, Etsy, or eBay. It's essential to track sales from each channel separately, as this will help you understand which channels are performing well and where you may need to focus your marketing efforts.

Similarly, it's crucial to track expenses related to your e-commerce business, such as website hosting fees, advertising costs, and inventory purchases. Tracking expenses will help you understand your business's profitability and identify areas where you may be overspending.

Keeping Track of Inventory

As an e-commerce business, you may have a wide range of products, and it's essential to keep track of your inventory levels. This will help you understand which products are selling well and which ones may need to be restocked.

Tracking inventory levels can also help you avoid overselling, which can lead to customer dissatisfaction and lost sales. Some accounting software options offer inventory management features, which can make it easier to track inventory levels and restock products as needed.

Managing Cash Flow

Cash flow management is critical for any business, including e-commerce businesses. You may have fluctuations in sales volume throughout the year, which can impact your cash flow. It's essential to track your cash flow regularly and have a plan in place for managing any cash flow gaps.

One way to manage cash flow is to create a cash flow forecast, which estimates your expected cash inflows and outflows over a specific period. This can help you identify potential cash flow gaps and take steps to address them, such as delaying expenses or seeking financing.

Preparing Financial Statements

Preparing financial statements is an essential aspect of accounting for e-commerce businesses. Financial statements provide an overview of your business's financial health and performance, which can be useful for making informed business decisions and attracting investors.

The three primary financial statements are the income statement, balance sheet, and cash flow statement. The income statement shows your business's revenue and expenses over a specific period, while the balance sheet shows your business's assets, liabilities, and equity at a specific point in time. The cash flow statement shows your business's inflows and outflows of cash over a specific period.

Ensuring Compliance with Tax Regulations

Compliance with tax regulations is critical for any business, including e-commerce businesses. You may have unique tax considerations, such as sales tax and international taxes. It's essential to be aware of all the tax regulations that apply to your business and ensure that you are complying with them.

One way to ensure compliance with tax regulations is to work with an accountant or tax professional who has experience working with e-commerce businesses. They can help you understand your tax obligations and ensure that you are filing all the necessary tax returns and paying taxes on time.


Accounting is a crucial aspect of any business, including e-commerce businesses. By establishing an accounting system, tracking sales and expenses, keeping track of inventory, managing cash flow, preparing financial statements, and ensuring compliance with tax regulations, you can set your e-commerce business up for success. As your business grows and evolves, it's essential to continue monitoring and adapting your accounting practices to meet your changing needs.

If you’re looking for an eCommerce accountant in Australia, The ECommerce Accountant is your best bet. We are a leading and award-winning accounting firm that provides online entrepreneurs irresistible benefits, on top of our services! With us, you can minimise tax and increase profit at the same time! Book a FREE strategy session today with a specialist!

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