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5 Key KPIs Your Startup SaaS Business Should Keep Track Of

Opening a new business is nothing short of exciting! However, there are many challenges that come with the start of such a big endeavor. KPIs or Key Performance Indicators will generate measurable data that will help you analyze how effectively your business is able to meet your goals and objectives.

If you are a first-time business owner, you may not know which KPIs will best measure the results you’re looking for in your business. Determining the key data points that are worth measuring will help you decide how to move forward in terms of the future and long-term goals of your business.

1 - Customer Lifetime Value

This KPI will represent the amount of revenue that you may be able to receive from each of your customers during the lifetime of your business. You may be able to generate data based on how often they visit your website, how many repeat purchases they make, and how long they stay to browse.

2 - Monthly Active Users

Monthly active users will help you keep track of how many people you have viewing your website in a given month. The users will only be considered “active” if they do other activities on your site aside from logging in.

3 - Monthly Revenue Rate

Monthly revenue rates will depend on how many active users you will have on your platform and how much income you generate from their purchases. With this information, you will be able to make a predictable amount of revenue targets that you can aim to hit every month.

4 - Conversion Rate

Conversion rate refers to the number of customers that visit your website that have been “converted” into actual paying customers of your brand. If you notice that you have a higher conversion rate than usual, consider looking into the reasons for this positive trend. On the contrary, lower conversion rates may indicate that something needs to be changed at some point in the sales funnel in order to boost conversions.

5 - Churn Rate

Churn refers to the number of customers you lose in a given month. This may mean that the customer may have had a one-time purchase with you but they never decided to buy again. If you have a high churn rate, you may want to look into possible reasons behind this negative trend.


This is not an all-inclusive list as to all the KPIs that you may want to keep an eye on. However, these are key KPIs that may make or break your business. This is why making sure that you know which KPI to track will matter in the long run. Keeping an eye on the right KPIs will help you measure if your goals are being met. If you notice that you are not able to reach the goals as originally planned, you will be able to tweak your plans and strategies accordingly to be able to reach these objectives and goals in the long run.

If you are looking for help in managing your startup SaaS business plans and strategies, or need help figuring out which KPIs will work best for you to track, contact The Ecommerce Accountant! We aim to provide useful advise for online stores and influencers. Let us help you kickstart your business today!

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