About Us

What makes us different?

We’re not your typical boring accountants. Our team is young and innovative. ​ We have a passion for all things ecommerce and it’s our aim to empower, excite and build confidence in businesses through clarity in their figures.

OUR MISSION

To empower e-commerce entrepreneurs by simplifying accounting and finance. We aim to provide clear, reliable, and tailored financial solutions that help online businesses stay compliant, manage cashflow, and achieve sustainable growth.

OUR VISION

To become the most trusted partner for digital entrepreneurs worldwide — redefining how online businesses manage their finances, make smarter decisions, and scale with confidence in the digital economy.

Meet Our Team

The Faces Behind Our Success: Meet the Experts Who Power Your eCommerce Business Growth

Reuben Bergola

Managing Partner

Shaneel Bergola

Partner | Chief Financial Officer

Ana Lukac

Partner | Chief Operating Officer

Callum Farrugia

Partner | Client Manager

Tia Coleman

Client Manager

Roland Nicholson

Client Manager

Marlon Rosello

Client Manager

Alex Holmes

Client Manager

Dollies Foster

Client Manager

Rachel Hunter

Growth & Relationship Manager

Sarah Crowe

Assistant Growth & Relationship Manager

Sophie Doyle

Assistant Client Manager

Matthew Harris

Assistant Client Manager

Joey Lopez

Assistant Client Manager

Jackson McAuliffe

Assistant Client Manager

Tayla Thorsborne

Supervisor

Kate Lett

Bookkeeping Manager

Nikki Tipping

Senior Accountant

Luke Batton

Senior Accountant

Madeleine Tinning

Accountant

Zoe Duyvestyn

Senior Bookkeeper

Kaylee Van Kempen

Senior Bookkeeper

Briarni Cooper

Administration Manager

Corey Rozon

Bookkeeper

Danielle Black

Client Services Coordinator

Jozie Eveston

Receptionist

Millie Mitchell

Personal Assistant to Reuben Bergola

Our Key Software Partners

01

Shopify

Seamless integration for online store accounting and real-time sales tracking.

02

Magento

Customizable solutions to manage complex e-commerce operations with ease.

03

WooCommerce

Simple and flexible accounting support for WordPress-based online stores.

04

Amazon

Sync Amazon sales for real-time eCommerce tracking and insights

05

BigCommerce

Robust tools for scaling online businesses with accurate financial oversight.

06

QuickBooks Online

Reliable bookkeeping and reporting for clear financial visibility anytime.