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The Top 4 E-commerce Platforms for Online Entrepreneurs

It is easy to decide to start an online business, but the steps can be pretty complicated. That includes determining which platform you should launch your business on. The online world provides you with various options. If you need help deciding which one you should pick, this article will enumerate four of the best e-commerce sites you can check out and why you should consider them.

The Top 4 E-Commerce Platforms Today

Here are some of the well-known e-commerce platforms today, in no particular order:


Shopify is one of the most well-known e-commerce platforms available, especially for small businesses. It is a robust platform that has everything you need for your online business. They have the easiest, most convenient, and most affordable way to set up an online store and start selling your products right away.

Furthermore, Shopify has some of the greatest app integrations with SaaS (software as a service) services. It has friendly features for a quality customer experience, advanced plug-ins and tools for the shop owner, and excellent customer support.

If you want to give it a try, Shopify provides anyone with a 14-day trial, so you can assess if it is the platform for your needs.

Amazon Seller Central

When it comes to selling online, Amazon is one of the popular names. It is a platform to consider if you aim for a wider audience, more sales, and international expansion. The only catch is that it involves a lot of fees in various kinds. So it might be a better platform to use if you already have an established business that could use some growth. But if you own a small business and have the means to use the platform, it can give your business a boost and thousands of opportunities.

Pattern By Etsy

Etsy has also made its big name in the marketplace, and it mainly targets small business owners. Right now, it has launched its online marketplace called the Etsy Pattern. You can use unique themes that you would not usually find in the regular Etsy branding and navigation in this platform. It allows you to customise your URL and domain name and gives you an easy way to connect to your existing Etsy catalogue.

Since it is designed for new entrepreneurs, it is easy to set up your website and manage and sync it with the marketplace. The site gives users a month of free trial to see if the site would be a good fit for them or not.


If you are in the serious stage of your business and you want to scale it, you might want to try BigCommerce as your platform. This budget-friendly e-commerce platform offers advanced features such as creating discount codes for shoppers, automating sitemaps, customising URLs, and powering up title tags and metadata, improving your SEO performance.

This platform enables you to sell on various websites such as eBay, Amazon, and Facebook. It also provides 24/7 support, major shipping providers, and user-friendly navigation. It may not be a simple platform for beginners but offers so much for your business needs.


Each of the mentioned platforms here has its advantages and unique features over the others. The one you should choose should depend on your business priorities and your business goals. Consider your budget, your audience, and the convenience you want for yourself and your customers. Make sure that you also try it out before committing to it for a long time.

Once you are ready to launch your online business, the E-commerce Accountant is the top e-commerce accountant in Australia that can help you on the business side. We can tailor a profitable e-commerce business package for you and help you review, maintain, and grow your business. Book a free strategy consultation with us today.

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