Almost everyone you know has a Facebook account and your business should be there too. Facebook offers users two ways to create a presence on the channel. Facebook Profiles are for people like you, your friends and family, whereas Facebook Pages are for businesses and organisations.
The difference between the two is important because they are designed to do different things. One connects you with friends and the other allows customers and prospects to follow or like you.
If you are currently using Facebook to market to your customers and clients, the following article explains why a Facebook page is the better option, and some easy tips on building your following and engagement.