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Power Up Your Online Store: The Top ECommerce Platforms for 2023

In 2023, eCommerce has become the new normal. Online shopping has boomed, with more and more businesses shifting to online sales. Whether you're a small business owner or a large corporation, having an online presence is crucial. But with so many eCommerce platforms available, how do you choose the best one for your business? In this article, we will cover the top eCommerce platforms for online stores, their features, and what makes them stand out.


1. Shopify


Shopify is one of the most popular eCommerce platforms, with over one million businesses using it. It's known for its easy-to-use interface, great customer service, and a wide range of features. Shopify offers a variety of themes and templates to choose from, making it easy to create a visually appealing online store. It also has a range of built-in marketing tools, such as SEO optimisation, social media integration, and email marketing.


One of the standout features of Shopify is its app store. The app store offers over 4,000 apps and integrations, allowing you to customise your store to your exact needs. Whether you need to add a chatbot, integrate with your accounting software, or automate your shipping, Shopify has an app for it.


2. BigCommerce


BigCommerce is another popular eCommerce platform, with over 60,000 businesses using it. It's known for its scalability, ability to handle large traffic and sales volumes. BigCommerce offers many features, including a drag-and-drop website builder, customisable themes, and built-in SEO optimisation.


One of the standout features of BigCommerce is its integration with popular marketplaces such as Amazon, eBay, and Google Shopping. This makes expanding your reach and selling your products on multiple platforms easy.


3. WooCommerce


WooCommerce is a popular eCommerce platform for businesses using WordPress. It's known for its flexibility, with the ability to customise your online store to your exact needs. WooCommerce offers many features, including customisable themes, product management, and built-in SEO optimisation.


One of the standout features of WooCommerce is its integration with WordPress. This allows you to take advantage of the powerful features of WordPress, such as blogging and content management, while also running your online store.


4. Magento


Magento is a powerful eCommerce platform that can handle large volumes of traffic and sales. It's known for its flexibility and customisation options, with the ability to create a unique online store. Magento offers a range of features, including customisable themes, product management, and built-in SEO optimisation.


One of the standout features of Magento is its scalability. It can handle large traffic and sales volumes, making it a great option for large businesses. Magento also offers a range of payment options, including PayPal, Stripe, and credit cards.


5. Squarespace


Squarespace is a popular website builder that also offers eCommerce functionality. It's known for its visually appealing templates and easy-to-use interface. Squarespace offers a range of features, including customisable themes, product management, and built-in SEO optimisation.


One of the standout features of Squarespace is its pricing. It offers a range of plans, including a basic plan that allows you to sell up to 20 products.


Conclusion


Choosing the right eCommerce platform for your business is crucial. Each platform has its strengths and weaknesses, so choosing one that fits your specific needs is important. Shopify, BigCommerce, WooCommerce, Magento, and Squarespace are all great options for online stores. Whether you need scalability, customisation, or ease of use, there's a platform that's right for you.


If you need help choosing the right eCommerce platform or need advice on starting an online store, consider seeking the guidance of a business advisory service like The ECommerce Accountant. We are a team of business advisors for online stores and influencers across Australia, dedicated to helping online entrepreneurs minimise tax and increase profit. We specialise in everything online, including traditional production stores, subscription-based, dropshipping and Amazon retailers. If you need an accountant for an eCommerce business, we’ve got you covered! Get in touch with us today and achieve success in the eCommerce world!

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