top of page

E-commerce 101: How to Send an Invoice to Your Customer

Businesses are now focusing on developing their online-based stores for its accessibility and convenience to modern consumers. Because of this, enterprises should adapt through online transactions so that they can conform to their customers’ evolving shopping behaviours.

Dealing with invoices in the technological age

Sending an invoice is an essential part of making an online transaction. Whether you’re selling products through an online retailing website or services from a digital company, you’ll need to know how to bill your customers properly.

In this article, we will bring you through the process of sending an online invoice by answering some questions that you might have:

1. “How do I make an invoice?”

First, choose an invoice template to follow. You can download various types of options on the Internet or take inspiration from the samples that you find to make your own official invoice. Make sure that the following pieces of information are included in your invoice:

  • The date

  • Your company name

  • Your customer’s name

  • An invoice/reference number

  • The product/service sold

  • The costs (including the denomination of fees and taxes if necessary).

Once you’ve included the necessary information, you should also include various desired instructions, such as a due date for payment, preferred banking options, and other vital details that your customer might need in settling their bill.

2. “How do I send an invoice?”

After you have settled the template portion of the invoice, remember that you still have to format it in a formal email correspondence. The critical element of an invoice email is knowing what to place in your subject line.

You can make it easier for your customers to find your email by attaching the order or reference number which they should have after finishing their transaction from your website. Stick to short sentences as the attachment of the invoice is there to explain itself.

3. “How do I follow up on an invoice I sent?”

Most businesses can feel anxious about following-up on an invoice. If you are feeling awkward about following-up on your customers for what they’re due, remember to be polite in your message, but be direct about the notification. Put a strict emphasis on the date and payment that they’re due in the email, while also opening yourself to questions if they’re confused about going through the process.

4. “How do I handle many emails at once?”

Most businesses have dropped the need to have a team of customer help desk attendants to receive and process their customers’ orders and questions. Modern business models employ the use of cloud-based helpdesk software that can organise and archive their emails for them, allowing for both automated responses to clients and submission of invoices to be sent faster and at a larger quantity.


Adapting to the needs of e-commerce is tied to how much the consumers are looking for faster and more efficient ways of browsing, purchasing, and receiving products. The key to staying ahead of your competitors is by making sure that you develop a brand image that your customers can trust.

Ecommerce Accountant is an online accounting firm in Australia that helps in management and bookkeeping of records for e-commerce enterprises. Get in touch with us today to learn more about how our services can make your business run more smoothly!

7 views0 comments


bottom of page