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How to Calculate Cash Conversion Cycle for Your Online Business

Online businesses have become increasingly popular in recent years, and with the rise of eCommerce, it's important to understand the concept of the cash conversion cycle (CCC).

CCC is a critical metric measuring the time a business takes to convert its investments into cash flow. To know more, we will discuss the importance of CCC for eCommerce businesses, how it works, and how to improve it.

Importance of Cash Conversion Cycle for eCommerce

Cash conversion cycle is a crucial metric for eCommerce businesses because it helps them determine how efficiently they manage their cash flow. Companies must maintain a positive cash flow to have enough funds to cover their expenses and invest in growth opportunities.

Understanding Cash Conversion Cycle

CCC is the amount of time it takes for a business to convert its investments into cash flow. It is calculated by adding the number of days it takes for a business to sell its inventory, collect its accounts receivable, and pay its accounts payable. The formula for CCC is as follows:


DIO (Days Inventory Outstanding) – The number of days it takes for a business to sell its inventory.

DSO (Days Sales Outstanding) – The number of days it takes for a business to collect its accounts receivable.

DPO (Days Payable Outstanding) – The number of days it takes for a business to pay its accounts payable.

For example, if a business has a DIO of 40 days, a DSO of 30 days, and a DPO of 20 days, its CCC would be 50 days (40 + 30 – 20).

Improving Cash Conversion Cycle

There are several ways eCommerce businesses can improve their CCC. Here are some of the most effective methods:

1. Inventory Management

Effective inventory management is critical to improving CCC. eCommerce businesses should ensure they have the right amount of inventory on hand to meet customer demand without overstocking. Overstocking ties up cash and can lead to increased storage costs and the need for markdowns.

2. Accounts Receivable Collection

To improve DSO, eCommerce businesses should have a clear and efficient collection process for accounts receivable. This can include sending regular reminders to customers, offering payment plans, and using automated software to track and manage invoices.

3. Accounts Payable Management

To improve DPO, eCommerce businesses should negotiate favourable payment terms with suppliers and ensure they pay invoices on time. Late payments can damage relationships with suppliers and result in additional fees and interest charges.

4. Payment Processing

Offering multiple payment options can improve cash flow by reducing the time it takes for customers to make payments. eCommerce businesses should consider offering options such as PayPal, credit cards, and bank transfers.

5. Forecasting and Budgeting

Effective forecasting and budgeting can help eCommerce businesses predict cash flow and plan accordingly. By analysing historical data and trends, companies can identify areas of improvement and make informed decisions about investments and expenses.


Understanding CCC is critical for eCommerce businesses to manage their cash flow efficiently. If you are into online ventures, the list above can help you have enough funds to cover expenses and invest in growth opportunities.

If you need more assistance regarding the cash conversion cycle, we at The ECommerce Accountant can help you. We provide accounting for e-commerce business, so you don't have to deal with those overwhelming figures. Book a meeting with our experts today!

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