E-commerce businesses strive to implement strategies that derive as much value in their marketing spend to improve their foothold in the marketplace. While generating leads for your website is a critical component that builds your success, part of the ways to improve your profitability is having control over the selling costs.
This describes all financial efforts given to marketing, advertising, and distributing your products, all of which are imperative to e-commerce success. With that in mind, here are some compelling reasons to brush up your books and keep a careful eye on your selling costs:
Important Reasons to Monitor Selling Costs
1. See the Connection Between Advertising Costs and Lead Generation
Lead generation is one of the most pivotal aspects of running a successful e-commerce business. It’s responsible for attracting curious customers, turning their interest into action by converting leads into customers.
Seeing its role in keeping your business alive and thriving, setting aside a dedicated advertising budget is a must. However, paying good money for your marketing efforts will not guarantee a positive ROI.
Monitoring selling costs helps determine the relationship between the expenses and metrics from your campaign, allowing you to see your money working for you. By looking into the click-through rate and its conversions, you can determine the relationship between your selling costs and lead generation strategy.
2. Boost the Value of your Distribution Network
Beyond advertising costs, e-commerce owners also need to think about a streamlined distribution network to handle the storage fees, shipping costs, and more. Keeping an eye on your selling costs can reveal areas that have room to trim the expenses, allowing you to improve your distribution network and its impact on your capital.
3. Help Determine the Break-Even Return on Ad Spend (BROAS)
E-commerce businesses need to calculate the optimal ROI costs to ensure their spendings can break even with their gross profit. This measures how much revenue you generate for every money spent on marketing expenses, which you can calculate by referring to the formula below:
Break-even ROAS = 1 / Average Profit Margin %
Knowing the BROAS should prevent your business from wasting precious resources on an ineffective campaign that’s doomed to flop.
The Bottom Line: The Importance of Price Monitoring for E-Commerce Owners
Tracking selling costs is a pivotal factor that can bolster your competitive position in the marketplace, particularly since it gives you richer insight into the effectiveness of your investments.
Seeing the importance of staying on top of your selling costs, hiring an accountant who can keep up with the numbers can do wonders for ensuring your progress is in the right direction. From recording, reporting, and monitoring your books, knowing your selling costs can foster profitable marketing spend.
How can we Help Keep your Numbers in Check?
If you’re looking for a reliable and affordable accountant in Australia, we’re your best option. We offer various services that can improve the profitability rate of your business venture, so get in touch with us today for a free consultation!