3 More Tips to Boost the Profits of Your ECommerce Business

There is no end to the things you can do to improve your operations and profits as an entrepreneur. With all the advances in technology today, the only limit is your imagination.


Though you may not have the financial capacity to enact all strategies, innovation is the biggest key to success—not just in your goods and services, but in your operations, finances, and marketing.


As such, The ECommerce Accountant has devised even more strategies for you to employ to ensure that your business is both efficient and profitable. Let’s take a look at a few ways you can boost your ECommerce business’s profits:


1. Deepen Your Return On Investment (ROI) Analysis


There are two ways that your ROI for marketing spends should be analysed: as a whole and in the various parts. These should also be grouped with your sales to better determine their effectiveness over time.


For example, a 90% ROI on your Google Ads is commendable. If that drops to 20% because of your other marketing expenses, however, there might be a problem. You might learn that you need to cut down on certain expenses or boost your marketing budget to make other strategies more effective. Whatever the case may be, these conclusions may only be reached if you analyse your ROI in more ways than one.


2. Manage Your Cash Flow


This is the number one thing many ECommerce accountants are hired for: the management of cash flow. This is perhaps the most pressing thing for any business. On any given day, a business must have sufficient fluidity in order to function. Without a good system for managing your cash flow, you might end up with bottlenecks that are far too difficult for businesses to recover from.


One good rule of thumb is never to lock down too much of your money. For example, a business might need specialised equipment that comes at a hefty cost, which may take a lot of the cash you have on hand and lock it down. As such, it is important to consider the possibility of staggered payments, such as instalments or even loans.

Fluidity is the key to survival here. Without it, you would leave your business unprepared for unexpected events.


3. Keep watch of Key Performance Indicators (KPIs)


While every business is different, there are a number of KPIs every entrepreneur needs to keep watch over. Some of these are:

  • Sales targets

  • Customer lifetime value

  • Customer acquisition costs

  • Operating expenses ratio

  • Price-to-earnings ratio (P/E)

  • Return on assets

  • Net profit margin percentage

  • Return on equity.


Any of these Key Performance Indicators can help you tweak and fine-tune your operations. It might even help you find what specific thing about your business leads to the most success.


Final thoughts


Few things about running a business are easy. As your enterprise grows, so too shall the number of your concerns. That being said, keeping careful guard over these concerns can take your business to lifelong success. With proper management of your cash flow, KPIs, and your ROI, you could expect some measure of comfort down the line.


If you need even more business strategies from ECommerce accountants in Australia, send us at The ECommerce Accountant a message. We can help you manage the weight of running a business much more easily with savvy techniques in both accounting and entrepreneurship.

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